Bursting With Joy: eCommerce and Social Media Sensation BomBombs

 Prove Big Things Can be Found in Small Packages.

This surprisingly interactive and comfortingly delicious indulgence is exploding all over TikTok and internet’s biggest foodie sites, spreading joy and building communities in the process.

Los Angeles, CA, November 2020:  Thoughtfully, the brand behind this season’s biggest trend on social media and sell-out, product introduces the newest iteration of the hot cocoa bomb: Bombombs. Since its inception, the Bombombs phenomenon has literally taken eCommerce and social media by storm. In fact, describing it as a “breakthrough hit” is no exaggeration as they sell out as fast as they hit the virtual and real shelves of retailers like Amazon and Costco.

The original bombs came in a festive package of 16 innocent-looking Christmas ornaments. However, lurking beneath each glittery foil wrapper is something that brings the excitement of fine dining desserts and molecular cuisine a la Jose Andres into every home and office. After choosing a flavor and unwrapping it (salted caramel-gold, strawberry-red, s'mores-brown or milk chocolate-silver), place it in a mug, pour steamed hot milk on it and wait a few seconds to watch the real magic to happen. The alchemy which has captured the imagination of thousands begins when steaming milk melts the outer layer to reveal marshmallows and other ingredients. While some liken a Bombomb to an “edible bath bomb,” others have propelled it to viral heights through hashtags like #hotcocoabomb. When they sell out, fans are driven to attempts to make them at home and film their efforts. Indeed, the creators—the same folks behind Thoughtfully Gifts—have successfully extended their mission of creating a “WOW” moment for the recipient.

Fans will be delighted to learn that the newest iteration of the sold-out bomb is about to hit shelves just in time for the holidays. This new, deluxe 5-pack of Bombombs which retails for $20, arrives to the market December 5th in premium and festive packaging making them the perfect item to gift or enjoy all season long.

“We couldn’t be more delighted about the overwhelming success of Bombombs, as it not only underscores the joy of gift-giving and gift making but also celebrates the emotions and reactions when it brings about joy and celebration,” says Boaz Shonfeld, creator of the Bombombs. “As we exceeded all expectations with COSTCO, we decided to launch a whole new eCommerce platform that builds a community around this little ball of joy with big flavor and impact. People can join together, sharing their experiences of making them, serving them, giving them and even trying to recreate them.”

To learn more about how and why Bombombs are covering America with an added layer of sweetness, or to order them, visit www.getbombombs.com. Here, you can join the community of Bombombs fans, check out viral videos, give and receive serving suggestions and be a part of the fun.

Innovative PR: Jennifer Betts // jen@innovative-pr.com // (323) 207-7882